Born in Stockholm and based in Barcelona Petra brings an international dimension to the artists making new work for Edinburgh Park. Her bright colours and bold graphic imagery reference the city’s historic architectural landmarks and respond to Edinburgh Park’s design values. The illustration brief has evolved from the brand development work by dn&co which aims to challenge perceptions and capture the culture, feeling and vibe of the future Edinburgh Park.
The brand strategy sets out values around the key benefits of the development including: Progressive: A forward thinking approach to living and working with wellness and sustainability at the fore. Expressive: Characterful and vibrant environment with beautiful landscapes and public art. Human: A people focussed approach to the office and residential community.
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To Progress – Arts Strategy Volume Two documents the next phase of Edinburgh Park’s cultural vision, setting out how art, artists and creative collaboration will continue to shape a thriving destination with culture embedded at its heart.
